SPRING, Texas – (COMMERCIAL THREAD) – For the last phase of Mobil 1 Behind the reader campaign, a series of unique NBA content and sweepstakes to reward fans with unique gifts and experiences, prominent sneaker artist Dan “Mache” Gamache created custom hand-painted sneakers inspired by the Mobil brand 1 ™. These extremely rare kicks are now available as a Behind the Drive prize.
In an exclusive video, NBA All-Stars and Mobil 1 partners Julius Randle and Karl-Anthony Towns unbox the custom sneakers, with Mache describing the manufacturing process and behind the scenes explaining his design motivation. The full video is visible here.
“We took a really inspired approach to these custom shoes, channeling the Mobil 1 brand and its history,” said Mache. “There are many ties to Mobil 1 – from the Pegasus to the silver paint scheme tied to the iconic Mobil 1 bottles, to the checkered flag motif relating to the brand’s racing heritage. We’ve even mixed a single drop of Mobil 1 motor oil into the paint for each shoe, so anytime someone wears them they’ll be powered by Mobil 1. With only four pairs in existence, there’s honestly nothing there. like.
Earlier this offseason, Randle, Towns and the Mobil 1 brand announced a partnership for Behind the Drive sweeps, featuring a series of content, revolving weekly prizes, and a bundle of grand prizes. Through this effort, fans have had exclusive access to these stars as athletes reveal what fuels everything from their on-court philosophy to their coveted sneaker collections. Videos can be viewed on this playlist, as well as shared on social media for Mobil 1, Bleacher Report, the NBA, Towns and Randle.
“This offseason, having the chance to show everyone what motivates me on and off the pitch has been a really rewarding experience, and I’m excited to share even more before the start of the season,” said Randle.
“I had a pair of Mache custom kicks that are an amazing addition to my collection,” Towns said. “I know fans won’t want to miss the chance to win such a limited edition shoe.”
Behind the Drive is the latest collaboration between the Mobil 1 brand and the NBA, a partnership that has provided unique experiences and engagement opportunities for basketball fans since 2016.
“With the Behind the Drive campaign, we wanted to find out what it means to be the official motor oil of the NBA,” said Bryce Huschka, director of consumer marketing in North America for ExxonMobil. “Mobil 1 Synthetic is that amazing but invisible ingredient that determines how well your car performs, and it got us thinking about other unseen factors at play in the high performance space of the NBA. As they chat with KAT and Julius about their time in the league and the culture of basketball in general, they each present this connection in their own way, and we’re excited to bring fans a new dimension to their stories.
There is more in store for Behind the Drive with updates and new prices to be announced throughout the offseason. For the latest information and updates on the Behind the Drive competition, visit gobehindthedrive.com.
About Mobil 1
Mobil 1 ™ Motor Oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the toughest industry standards and provide exceptional protection even under extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance and extend engine life. For more information, visit us online at www.mobil1.us or and follow @ Mobil1 on Facebook, Instagram and Twitter.