Why everyone should have their own website

In the age of social media and super advanced mobile devices, every person, or at least every person working in business, should have their own website.

There are many reasons to own your own website, but let’s focus on five:

You should have your own story.

I don’t think I need to tell you how beneficial the Internet can be. I also don’t need to tell you how potentially dangerous this can be.

Even if your website is super simple and doesn’t have much more than your name, a short bio, and a contact form, it’s still worth having, so that you can make your story your own and you make sure no one is telling it incorrectly.

Make life easier for potential customers.

If someone wants to work with you, even if it’s just an idea right now, give them the chance to find out more about you without the need for extensive research.

If you force someone to work hard to find out more about your job, there’s a good chance they’ll give up at some point. Having your own website gives potential customers the ability to quickly and easily learn about you and your offer.

You can even use your website to provide clients with referrals by including testimonials on the site. Ultimately, you should have a site so people don’t have to work too hard to find out more about you.

Not being visible when people are looking for you is kind of a red flag.

I always compare it to growing up and finding that a kid in my class doesn’t have a TV at home or today, finding that a person doesn’t have internet at home.

I don’t know about you, but it’s a red flag for me. I know I’m simplifying a bit and realize that in some cultures people don’t have TV or internet but if you are in business then not having your own website is a bit the same thing. It makes people wonder, “Why doesn’t this person have a website?” Who doesn’t have a website today? Something must be happening. “

Prevent someone else from buying it and causing you professional damage.

Here is a personal story. My website had expired a few years ago and before I could renew it I’m talking about those few minutes someone else bought it with malicious intent. They even threatened to put illegal content on the site, so when someone searches for me on Google, that’s what they see.

Now I realize that not everyone has to worry about something like this, but why take the risk? Just own your own website, and even if you leave it blank, which you shouldn’t, at least no one else can own it.

The internet can be a dangerous place and there are evil people. Don’t tempt them.

Give people an easy way to contact you.

Finally, why make people search for you when they want to contact you? Obviously, if the message the person wants to send is more personal, they can do it on social media, but if it’s more of a professional message, you want to give them an easy way to do it.

The first thing a professional acquaintance will do when trying to contact you is Google your name. If you have your own domain, your own website, that person doesn’t have to search too much to be able to contact you.

You can also include a contact form so that the people who contact you share the exact information you need. Nothing less and nothing more. In other words, owning your own domain and building your own website makes everyone’s life easier.

In conclusion, there are a number of reasons you should buy your dot com name, and if you don’t know where to start, how to buy a domain, or how to build the site, find someone who does. The purchase shouldn’t cost you too much, unless your name is Bill Gates or Elon Musk.

The opinions expressed here by the columnists of Inc.com are theirs and not those of Inc.com.

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